Momeeto Devlog #1

It started ten years ago.

At a company workshop, we ran an "app idea pitch" contest. There wasn't much of a prize on the line, but — call it a designer's pointless competitive streak. Either way, I took it pretty seriously.

The topic I landed on was "lunch." The single biggest, heaviest question in a working person's life. Not your salary, not the friction with your boss. The one that shows up every single day at exactly 11:50 a.m.: "What should I eat today?"

I was convinced this was humanity's hardest unsolved problem. I still am. Because the hardest dish to name has always been "whatever."

The idea was simple. You log the meals you eat. Based on that log, the app recommends a lunch every day — with a little feel-good line on the side. The end.

Back then Spotify was riding high on music curation, and Apple Music, the latecomer, was chasing it with "hey, we recommend well too" front and center. If they'll pick my songs by taste, why won't anyone pick my food? That was the starting point.

The pitch went... not badly, I think. Got a little applause, even. The problem was the next question: "Okay, so how are you actually going to build it?" (I lost, obviously.)

Well — I didn't know how to build it. And I didn't think I ever could.

A designer who can design but knows exactly zero about development. The idea sparkled only on the slides, and when the workshop ended, the sparkle went out with it. "Eh, somebody will build something like this soon." With that very convenient bit of self-justification, the idea went into the back of a drawer.

And ten years went by.

Somewhere in there I went from a designer in my 30s to a designer in my 40s. I nudged pixels one at a time, translated clients' "you know... that vibe, right?" over and over, and scraped by. Strangely, in all ten years, no lunch-menu app ever made me think "yes, this is the one." Something similar would pop up now and then, only to vanish just as fast. I'd think about that drawer sometimes, but never quite dared to open it. I couldn't build it anyway.

Then something strange showed up in the world.

AI.

Honestly, for my generation "AI" meant something else. It was the "computer" you played against in StarCraft. On "Easy," no less. And then one day that same word actually started swallowing the world whole.

That's when I ran into this thing called "vibe coding." Me, a guy who can't write a single line of code — I just explain what I want out loud, and something gets built?

My heart skipped.

Maybe... now? That idea that maxed out at a few PowerPoint slides ten years ago — maybe this time I could actually put it on a real screen.

So, with slightly trembling hands, I hit the subscribe button on Claude. (My hands were shaking so much I picked the $200 plan by mistake.)

And that's how I started unzipping a ten-year-old idea. Its name is Momeeto. This thing that started as a lunch recommender is turning into something pretty different now — but that story is for next time.

To be continued.